Apologetically, the brand rep conceded it was their policy not to share any prices over $150,000 AUD. With one brand, for example, I already had the US price tag (well over $200,000 USD) and simply asked to clarify the local Aussie price. No, the reason why POA is so exasperating is that it’s an example of a watch brand actively withholding information for purely self-serving reasons. Louis Vuitton Tambour Slim Vivienne Jumping Hours: $POAīut my limited means isn’t the main reason for my gripe here – I came to terms with the tawdry mess of my finances long ago. The only thing it communicates is that the watch is probably far more expensive than you can ever afford. Price on application (or POA as it’s usually shortened to), denies you that opportunity. Ultimately you want to give readers as much information as possible to help them to buy with greater confidence. Instead they’d fob me with the same guarded answer: “price on application”.įor me, that’s always a dispiriting response. For more than 20% of the watches I’d reviewed, the brand reps wouldn’t give me a specific price. But when I contacted the various brands to confirm the pricing, I encountered a common issue. When it came to the reviews, all the usual suspects were present and correct from Rolex to Patek Philippe. The brief was for a glossy lifestyle magazine with an upmarket audience and some of the glossiest paper stock you’ll ever see. I recently had to write a round-up of 24 of the most intriguing watches of 2022. ![]() I/trending 8775 “Price on application”: the most annoying three words any watch buyer can ever hear Luke Benedictus
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